Audi bets on new launches to drive growth in India

With 34% market share in the luxury car segment, Audi India is expecting to clock a double digit growth in the current year, an official of the company said.

"This year, the market is expected to grow by six to seven per cent. We expect to clock double digit growth during the current year," Joe King, Head of Audi India, said.

King said that the expected double digit growth would be backed by the launch of more models during the year.

"The expected double digit growth is backed by the launch of more models. We plan to introduce ten new products during the year", King told reporters here today.

Currently, Audi India has 18 models in the country, the split is evenly balanced between sedans (A series) and SUVs (Q series).

Some of the existing models would be refreshed, he said.

With production facility at Aurangabad shared with Skoda, the production capacity on one-shift operation is 14,000 units per annum.

Last year, total sales of luxury cars were 32,000 units including 10,851 units of Audi.

"If needed, we will start second shift and we have that flexibility", he said.

King said that introduction of the GST would boost the luxury car market in the country.

Audi India launched its first used car outlet `Audi Approved Plus' in the city.