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Amazon to promote Indian SMEs with several indigenous e-tailing initiatives

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Jeff Bezos
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Amazon founder and CEO Jeff Bezos, who is currently touring India, said the company plans to open up the world market for the products manufactured by the Indian small and medium sector enterprises (SMEs). Enabling the SMEs is a part of the $2 billion investment the company has lined up for the country, besides upgrading the logistics services and developing mobile platform are also on cards in India.

For SMEs in India, the 'Fulfiment By Amazon' offering is working better than expected. "Amazon India teams go out and train SMEs, give them tips and teach them the tricks on how to use the internet tools. SMEs can reach out to global customers in America, Europe and Japan with the right logistics and systems," said Bezos at an interaction at the Federation of Indian Chambers of Commerce and Industry.

At present, Amazon is promoting SMEs with several indigenous e-tailing initiatives. An outreach programme is currently being run in India to train SMEs on how to use the tools, techniques and processes that are available through internet for promoting and expanding their businesses. Bezos added that Indian SMEs can reach out to the global audience and consumers across the globe with the application of right technology and right logistics planning.

Fulfillment by Amazon (FBA) is a world-class offering where sellers store their products in Amazon's warehouses, and then Amazon picks, packs and delivers the orders to customers, provide customer service and handle returns. With the help of FBA, sellers enjoy low cost of doing businesses as they can list an unlimited number of products with no listing fees and don't need to make any investments in the fulfillment process. They take advantage of Amazon's investment in technology and innovation and offer customers a secure payment infrastructure, globally renowned world-class fulfillment infrastructure and customer services including 100% purchase protection supported by Amazon's A-Z Guarantee. Seventy-five per cent of units shipped at Amazon.in are through FBA.

"In India, Amazon will set up performance centres, upgrade logistics services, and develop mobile platform and new tools and techniques to help small and medium businesses grow. He added that India is an amazing country, which is full of opportunities and boasts of people who are hard-working, vibrant and have a zest to succeed," he added.

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