The retail giant is focusing on a unique user experience with the first offering – a higher-end device with a 4.7-inch 720p display, Snapdragon processor, 2GB of RAM, and six cameras, according to two Indian news portals, india.com and BGR.in, which broke the story with exclusive pictures of the phone.
BGR in a report said it managed to take an exclusive peek at the prototype of the unreleased device. Apart from the higher-end model that is set to debut in the coming months, Amazon is also working on an entry-level device that will feature lower-end specs and a very competitive retail price, according to BGR.
An email sent to Amazon seeking details remained unanswered.
While Amazon is silent on its plans, a report in The Wall Street Journal had said the company is likely to announce its cell phone in June and release it later in the year. A few key specs of the phone and the components likely to be used in the device were revealed in a research note to investors by an analyst.
Amazon's first phone may be powered by a Qualcomm Snapdragon processor, and include 2GB of RAM. It is expected to run a heavily-customised version of Google's Android operating system similar to the version that powers Amazon's tablets, said BGR.
The phone's display will measure 4.7 inches diagonally, making the handset's screen a bit smaller than the recent flagship offerings from Samsung and HTC. The handset also has comparatively low pixel density, featuring 720p HD resolution compared to 1080p HD resolution on many rival devices.
The most novel aspect of Amazon's upcoming smartphone is its 3D software interface and the hardware mechanism that enables it.
Its main rear camera is believed to feature a resolution of 13 megapixels, and the phone also includes a standard front-facing camera for video chats as well as Amazon's Mayday customer service feature.
The other four front-facing cameras work with other sensors to facilitate the software's 3D effects. According to BGR, these cameras, situated in each of the four corners on the face of the phone, are low-power infra-red cameras.