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aMap tool to monitor broadcaster presence

Tuesday, 10 February 2009 - 3:13am IST | Place: Mumbai | Agency: dna
After paying cable operators crores in carriage fees, are television channels really beaming themselves on clogged analogue networks?

After paying cable operators crores in carriage fees, are television channels really beaming themselves on clogged analogue networks?

That’s something broadcasters can now find out from a technology developed by aMap, a viewership ratings agency.

The device, Customised Connectivity Tracker, once installed on select televisions in a cable network, periodically culls data in the form of images from various channel frequencies and the captured data is transferred to the server through GSM line.

So say, if prior to an ODI match, the cable operator chucks out a channel from the prime band to accommodate a sports channel, and the CC tracker pulls out data from that cable network proving the same, the broadcaster at the receiving end is informed, with the CC track data as evidence

aMap has already begun testing the product in several markets.

With the proliferation of broadcasters and channels across the country amid limited bandwidth availability, connectivity on the right band is of paramount importance for any channel not only in the launch phase but on a continuous basis to reach larger audiences.
Amit Varma, chief executive officer of  aMap, said in addition to monitoring connectivity of channels pan-India, with CC Track, broadcasters can leverage distribution as a strategic tool and manage their carriage fees in a more efficient manner.




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