After massive criticism, Ola Cabs pulls down 'sexist' advertisement

Taxi hailing app, Ola Cabs on Saturday, after receiving widespread outrage due to its new advertisement which was termed as 'sexist' pulled it down.

Ola tweeted saying, "We understand one of our TVCs has ended up hurting some sentiments. We have pulled it down. However, #OlaMicro continues to run at Rs 6/km."

We understand one of our TVCs has ended up hurting some sentiments. We've pulled it down. However, #OlaMicro continues to run at Rs.6/km.

— Ola (@Olacabs) April 23, 2016

Ola came up with a new advertisement with hit a new low. The ad titled "Micro Stories: Too expensive to take GF out on a date?" features a man walking through a market with his girlfriend, who is being stopped every now and then, as the woman selects different things for him to buy for her.

Ola received a lot of criticism in social media where people accused the cab hailing company, for stooping to a new low. 

Isn't it high time that marketers realise that they should stop makes jokes on women? Take a cue from Imperial Blue. #olacabs

— Jayant Dalmia (@DusRupiya) April 23, 2016

#olacabs *slow claps* what marketing! Bravo! What's next? Free relationship advice on your next ride use promocode: VIRGIN.

— Abhishek dhoundiyal (@basssyao) April 23, 2016

No more @Olacabs rides for me. #sexist and pathetic. #olacabs https://t.co/BJTiUnMhPG

— Lina Sonne (@msSonne) April 23, 2016 

Still, there were some people who were sympathetic towards the company.

Why every ad is sexist? Keyboard warriors found @olacabs ad sexist. Feminists need bread crumbs to speak. That ad was about #Olacabs

— Omerta (@loud_engineer) April 23, 2016

Poor @Olacabs - such over reaction from some sections of the so called 'intellectual' mass (read: pseudo) @MasalaBai #olacabs

— Sharan Godya (@sharangodya) April 23, 2016

Dear Feminists - Did not see you outraging when #Arial published this ad -https://t.co/TxcNYEuITH - Why this selective outrage ?? #olacabs

— Rajasimhan (@simhan87) April 23, 2016

Watch the advertisement here: