To give a boost to various textile clusters spread out across India, the union textile ministry has decided to rope in ace fashion designers from Mumbai.
A group of fashion designers met union textile minister Santosh Gangwar in Mumbai on Tuesday to extend their helping hand to traditional Indian textiles and handicrafts. The group was led by BJP's spokesperson Shaina NC, herself a fashion designer, and included Manish Malhotra, Ritu Kumar, Reena Dhaka, Anita Dongre and Sandeep Khosla.
Shaina NC said, "As of now we are focussing on Uttar Pradesh and mainly Varanasi. We wish to work with the local artisans to develop designs as per the market need and would also help them to organise fashion shows and showcase their art on various platforms. But we are open to working as per the government's suggestions."
The designers have offered their whole-hearted support to the government in setting-up robust design centres in the cluster area, and getting local artisans on board to deliver the product as per the designs. The designers would also organise fashion shows to take the local art to the national and international level.
While some of these designers are already working with artisans of Uttar Pradesh, getting on board with the centre's scheme would help them to streamline their own fashion label as well. For instance, Sandeep Khosla, who is already working with Lucknow's chikan artisans, may be asked to work with the centre's project worth Rs60 crore at Lucknow to promote chikankari workers. Ritu Kumar, who is working with weavers in Varanasi, may be associated with the project in the PM's constituency.
The Benarasi saree may be sold on FlipKart after repackaging
The union textile ministry may relaunch the Benarasi saree on Flipkart after taking a fresh look at market demand and contemporariness of sari designs. The September launch with the e-commerce firm, which was aimed to promote the Indian artisans across the world and helping them to get good prices, fell through due to few orders, admitted an official of the union textile ministry. Mumbai's fashioner designers have apprised the ministry that the available designs are not much appealing to the younger generation. Working on their suggestions of designers, the government may ask the weavers to create fresh designs and re-launch the products, an official said.
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