99acres.com and Puravankara Projects tie-up to offer real estate online bookings

Real estate portal 99acres.com of Info Edge India Ltd has partnered with Bengaluru-based Puravankara Projects to offer online booking services for their homes. Projects under the 'Puravankara' and 'Provident' brands of the company will be available on the portal and 99acres will offer 3D floor plans and online booking to potential buyers, a release issued here said.

"Until recently, real estate portals were used by home buyers to research floor plans and prices of apartments but now they are moving towards the next level with online bookings of apartments. The partnership with Puravankara will allow customers to view property on 99acres.com's 3D rendering platform to experience a virtual site visit and explore available units," Info Edge India Managing Director and CEO Hitesh Oberoi said.

Puravankara has listed its two projects - Purva 270 and Provident Rays of Dawn, two of Bengaluru's high-growth residential projects, for this offer.

"For the first time, we have used virtual 3D view to help home buyers to explore, select and book homes online. Our strategy has been to reduce the typical anxiety that a consumer goes through while buying a home. The simple and easy purchase process on our Website is one of the key contributing factors to the success of our online bookings," Puravankara Projects Joint Managing Director Ashish Puravankara said.

He said the e-commerce platforms will not only offer great benefit to home buyers but also provide the company access to customers across various geographies.