Partha-Bobby partnership will set us apart: Nakul Chopra

Is this the making of a new superpower in Indian creative advertising?
Clearly our intent is to emerge as a new superpower in Indian advertising. The potent partnership that Partha and Bobby will bring underlines our belief that thinking and creativity needs to be seamless. We believe this partnership will set us apart from the competition. And it is only through such a partnership that we can emerge as a superpower.

What would be Ambika’s role?
Ambika is not only a media heavyweight, she is one of the most senior people in the advertising industry today, and she has a very good perspective of emerging media and trends given her ringside view in the media business. Her role is hence to help us gain new competencies and clients.

Does the coming in of the three impact the existing organisational structure?
It does immediately add immense potent strength to the existing organisation. There is no major change in our other existing structure for now. Of course as we go forward we want to ensure that the strong partnership that Partha and Bobby reflect on the top goes all the way through the organisation. This will be perhaps less about major changes in the organisational structure - and rather more about changing processes through which we work as a team.

Bringing in Bobby Pawar is another coup, but the circumstances in which he moved on from JWT were controversial...
It is not for me to comment on what another agency did. On our part, we have the highest benchmark of values for both corporate governance and standards of the work we create.

Certainly in hiring Bobby we believe that he shares these values and will partner us in maintaining them.

Is Partha’s move a transfer within the group? Do we see more synergy between BBH India and Publicis India?
Partha is making a move within the Publicis Groupe - and this is certainly through a collaborated effort from Publicis and BBH. Publicis Groupe companies in India do frequently collaborate on a wide variety of issues and meet regularly to channelise Groupe strategy for India. However, this move does not in any manner signify any specific additional synergies between Publicis and BBH.