Tata Consultancy Services the 4th most valuable IT brand... again

Tata Consultancy Services (TCS) has been rated the fourth most valued IT services brand for the second year in a row by global brand valuation firm Brand Finance.

Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world’s leading companies.

TCS added $1,179 million in brand value over 2012 to reach the $5 billion brand value mark and take the fourth slot, after IBM, HP and Accenture.

Cognizant, Infosys and Wipro took the 8th, 9th and 10th slots, respectively.

TCS’s brand value stands at $5,247 million, up nearly 29% from $4,068 million in 2012. In 2011, it was valued at $3,718 million.

TCS is also the single-largest contributor to the overall Tata Brand, which is now ranked as the world’s 39th most valuable brand with a combined brand valuation of $18,169 million.

“TCS continues its rapid increase in brand value and cements is position as a “Big Four” IT services brand. The company’s strong performance across brand related activities such as client engagement, community development, sponsorships, and employee satisfaction has earned TCS a place in the elite club of only three AA+ rated IT services brands,” said David Haigh, CEO and founder of Brand Finance.”

“The rapid evolution and recognition of our brand at a global level is a testament to the passion and dedication of our more than 260,000 employees, who as “brand ambassadors” continue to ensure an industry leading client experience, which keeps strengthening our reputation and brand in the global market,” said N Chandrasekaran, CEO and managing director, TCS.

Cap Gemini, CSC and Atos were the others in the top 10.

@berylmenezes