Huawei surpasses Apple to be the second largest smartphone brand

Just a few days before Apple gears up to introduce the new iPhones to the public; Chinese smartphone maker Huawei has surpassed the company for the first time in global smartphone sales consistently for June and July. With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards.

Counterpoint’s Research Director Peter Richardson, notes, “This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.”

However, considering that the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. Richardson adds, “While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East.”