Diamond Dialogue

Forevermark, the diamond brand from De Beers group hosted the 3rd Annual Forevermark Forum at Fairmont Resort, Jaipur. The three-day interactive forum was held from 2nd-4th June 2014 to strengthen the brand’s bond with its key associates and stakeholders, Forevermark jewellers, Forevermark diamantaires, manufacturers and many other potential jewellers from across the country.
The Forevermark team engaged its participants with a host of interactive sessions, building insight into Forevermark Worldwide, Forevermark India, Marketing, Retail & Product. At the event, CEO Stephen Lussier said, “We are concentrating more on making India the biggest consumer of diamonds after the US, China, Japan and Hong Kong. We are planning a diamond grading facility in Surat, which is expected to be operational by the first quarter of 2015”.


Forevermark Cluster Earrings 18-carat gold

Sachin Jain conducted a walkthrough showcasing the media wall, promise App, manufacturer counters, and the Red Carpet collection. He also shared their plans to incorporate a new 3-D technology for viewing the jewellery and its details in order to make the consumer’s experience more interesting. Design head, Costantino Papadimitriou said, “ Less than one percent of the world’s diamonds qualify for the Forevermark certification, which guarantees that the diamonds were responsibly sourced, processed by the most skilled craftsmen with the best technology available and are of the highest quality.”
On the final day, Forevermark had held a competition between their manufacturers for the best voted jewellery design by retailers, which was bagged by Rose.
@RamaSreekant