Leak information about your relationship - or lack of it
If you don't mind a bit of mud-slinging on yourself, go ahead and spread nasty rumours about dating that neighborhood hottie or how you turned him/her down for "personal reasons". You can take a cue from Hrithik and Suzanne Roshan, who spread "word" of the turmoil in their marriage because of Barbara Mori. Turned out to be a publicity stunt for Hrithik-Mori's upcoming film, Kites!

Snapped: Hrithik Roshan with Barbara Mori