Socialite turned fashion designer believes in keeping her clothes and design as real as it can be.
She's been one of the most popular faces in the social circles. This has been one of the biggest reasons why Ramona Narang ended up designing too. “I got tired of buying others’ clothes, because there was a vacuum very soon in terms of the clothes that I wanted to wear. This was what led me to design clothes for people like me,” says Ramona.
She has thus been sure of the kind of clothing that she wants to design as well. “My kind of clothes would be simple and uncomplicated and still have a dramatic and sensual appeal about them. These were the kind of designs I didn’t find easily.
But, getting into designing wasn’t easy either, since people around me had a lot of expectations from what I would be designing. I also had the other challenge of my designs and label being known for their own merit, says Ramona, who is all geared up to showcase her clothes at the Blenders Pride Fashion Tour this year.
Ramona will be showcasing a collection that she says will target the “real woman”. “My collection will be filled with sensual, earthy colours. I will mainly be showcasing a couture line which will comprise beautiful gowns. I will also showcase a set of resort wear, which are easy pieces with little complication,” says she.
Ramona adds, “This are for the real women. I don’t make clothes for the size zero models. I make it for the real women, these are easy pieces of garments which do not require you to do much as such, except maybe putting you hair back and walking out confidently in style.”
While Ramona doesn’t really choose to tell us who her showstopper for the show in Bangalore is, a little birdie hints at Sandalwood actor Sharmila Mandre being the lucky girl wearing the outfit.
Ramona says that her designs are a reflection of her own fashion sensibilities. “Fashion shouldn’t be something loud and overtly sexy. For the real women, you need something that would be practical yet sexy. Clothes shouldn’t be overpowering. Instead, it should be a tool to empower the woman and her beauty,” maintains the designer.
And these are the clientele that Ramona has gathered. “I have clients from Dubai, Europe and India. It is for the mother, the daughter and the housewife. As I have always maintained, it is for the real women. My youngest buyers have been girls as young as 15. I also have 60-year-olds buying my designs. So that is the range that I cater to, from 15 to 60 years,” says Ramona proudly.
The designer’s quite frank when it comes to speaking her mind out too. Quiz her about the fiasco involving Amisha Patel and Bipasha Basu, who’d recently worn her creations to the same event (both similar in design but in different colours) and Ramona coolly says, “Honestly, it was an unfortunate circumstance, but what can one do. We have several instances of ladies in the society wearing the same outfit from a western label like Dolce or Gucci. There hasn’t been any bad blood between the two actors and me.”
As for what Ramona expects from the Bangalore crowd watching her show, she says, “I know that the city has a very easy sense of fashion. They aren’t too extravagant in their styles. My clothes should fit right in."
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