Times change but certain things remain the same. La Opala, the fashionable crockery brand, has come out with a new range of premium opal ware called Diva. The brand seeks to find a fit with the modern day home-makers.
To connect with its target consumers, La Opala has roped in Bollywood actress Bipasha Basu as its brand ambassador. Speaking at the launch, Manish Jain, vice-president, marketing and sales, La Opala RG Ltd, says, “This strategic move of roping in Bipasha as a brand ambassador is to connect well with our target women consumers in tier-I and tier-II cities that have more than five lakh population. We are positioning Diva as a stylish and fashionable tableware and are in the process of launching 11 new product designs during this festive season apart from 22 existing ones.”
Brand ambassador Bipasha Basu says, “I am happy to be associated with a premium brand of crockery which is a first of its kind in the Indian crockery industry.”
Diva from La Opala is precisely classified as the lighter, whiter and stronger crockery made from the finest opal glass. It’s available in most crockery outlets in the country.
La Opala already has 25% market share in the opal ware segment of the crockery market and with its latest market foray, it’s all set to gear up for cornering around 35% market share of the pie by 2009-2010 and also ambitiously looks at garnering Rs150-crore turnover by 2011-12.
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