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Does smell attract women

Can smell be an important factor in attracting women? Here’s what experts and celebrities have to say...

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Deodorant adverts have a tendency to exaggerate the effects of their products, suggesting that two quick sprays from the can and you will be empowered with superhuman abilities.

No one can forget a popular deodorant brand’s string of commercials, where the guy becomes a magnet for women, each fighting over themselves to get a whiff. But who in their right mind believes in this mystical and supernatural power of one’s smell?

Look no further than actor and heartthrob Abhishek Bachchan. “I have tried, when we were all in school we used to spray ourselves with it thinking it would work!” he joked. Bachchan then offered a more realistic assessment, “I think smell is very important to attraction but women need a bit more than just smell.”

Fragrance expert Aminah Murumkar offered hope for those would-be Cupids, clinging desperately to their deodorant cans.

“Studies have shown that a man’s attraction has something to do with pheromones, chemicals that are naturally present in our sweat. So your deodorant should form the right blend with your body chemistry and work in harmony rather than conflict with your special natural smell,” she advised.

Actress Pooja Bedi attested to the benefits: “If the smell is right and merges with your sense of style, then we simply get attracted to you.”

Bedi further indulged in the mystical power of smell. “Lots of women subconsciously decode little cues like smell to judge the kind of man you are. A smell gives a little peek into your style and personality.” 

Bachchan shared another urban legend: “At school I was told that smell was directly related to memory, so different smells remind you of different memories”. Just make sure you’re not remembered as the guy who smelt like a Sewage river.

So how can men tame this power of smell to their advantage? Senior perfumer Ursula Wandel believes that different fragrances should be used according to what role the wearer is playing. “You should have a fragrance for work, another for a glamorous evening and even one for a casual Sunday.”

Wandel’s industry peer, Jacques Huclier shared some specific scents. “Fruity fragrances are usually used by younger audiences, and if you are searching for a romantic edge then I would say a soft, tender, musky fragrance.” And where to spray? “Some people like to spray around their chest and neck, some spray on their hair, others their clothes.”

But don’t get lured into going overboard with the spraying. “Anything too strong might just put off your girl,” Murumkar warned, “Try and test the perfume on your skin for a few hours and get opinions from close female friends.”

Whatever happens, it would be injurious to neglect your smell, warns Bachchan. “Considering that men have more sweat glands than women, we should definitely be more worried than women about how we smell” he said, with an air of experience.

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