Alcoholic ginger beer set to be most popular summer drink in England

Ginger beer is going to be this summer’s most popular drink with the beverage fast gaining a devoted consumer base.

The competitively priced drinks have already bested many well-established beers in terms of sales.

Sales of Crabbie’s ginger beer, which has 4% alcohol and costs 1.99 pounds for a 500ml bottle, have shot up since its launch in February.

Frank's ginger beer, also 4% alcohol, costs 1.79 pounds for a 500ml bottle.

A similar strength beer - Spitfire 500ml ale brewed by Shepherd Neame is 1.65 pounds a bottle.

 “It really has taken the drinks market by storm. It appeals to a really wide market from older drinkers who remember traditional ginger beer to curious youngsters,” a supermarket drinks buyer told The Mirror.