Ginger beer is going to be this summer’s most popular drink with the beverage fast gaining a devoted consumer base.
The competitively priced drinks have already bested many well-established beers in terms of sales.
Sales of Crabbie’s ginger beer, which has 4% alcohol and costs 1.99 pounds for a 500ml bottle, have shot up since its launch in February.
Frank's ginger beer, also 4% alcohol, costs 1.79 pounds for a 500ml bottle.
A similar strength beer - Spitfire 500ml ale brewed by Shepherd Neame is 1.65 pounds a bottle.
“It really has taken the drinks market by storm. It appeals to a really wide market from older drinkers who remember traditional ginger beer to curious youngsters,” a supermarket drinks buyer told The Mirror.
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