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Watson ups the fashion game and promotes eco-friendly outfits

The actress opened a new Insta account, The Press Tour, to chronicle her love for sustainable fashion

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The Beauty and the Beast remake, which features Emma Watson as Belle, releasing in March 2017 already has actor starting her press tour. She may be a highly sought after actress, a feminist icon, a UN ambassador and a role model, but she’s also a got a large heart for saving the planet (just when you thought one person can’t be every good thing).

For her press tour, Emma Watson started a new Instagram page @the_press_tour, so everyone can “follow (her) journey”, and see what goes on behind the scenes. The page was made to document and spotlight all the outfits that Watson will wear while on tour, which has already begin with the first stop at Paris. 

Her first post shows a picture of her wearing a black and white plaid oversized coat, white sneakers and a jumper. She goes on to list where each of the items is from, and verifies that they are, in fact, consciously made. She writes “The coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics.” She continues, “Jumper is from @filippa_k, a Swedish brand committed to four R’s: reducing, repairing, reusing, and recycling. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage.”

She has posted two more pictures since then, and of course, verified that her next outfit was completely organic and harmed no animals at all.

Beauty and the Beast is scheduled to release in India mid-March, and everyone can’t wait to see Emma back on screen after her acting hiatus.

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