Transformation of Indian women

Wednesday, 26 December 2012 - 12:00pm IST | Place: Mumbai | Agency: dna

The fashion-driven evolution of the Indian bridal trousseau reflects the transformation of Indian women.

The motivational phrase, ‘Today is the first day of the rest of your life’ has a far greater significance when it comes to the wedding day. Suddenly the phrase takes on an entirely different meaning altogether. This is why, the wedding trousseau has a very special place in every woman’s heart.

The colour, style and ceremonial importance varies as per the religion and culture. For instance, in western cultures, brides often choose a white wedding dress, while in eastern cultures like India, brides mostly choose red to symbolise auspiciousness.

The  bridal trousseau needs to be planned in careful detail. The apparel for every ceremony has to be selected keeping its importance in mind. The time of year and temperature must also be taken into account while selecting items. The fashion-driven evolution of the Indian bridal trousseau over the past several years, reflects the rapid transformation of Indian women in urban areas to a large extent. The basic aim is to combine apparel with jewellery and accessories to create an overall look that is in sync with the bride’s personality. You can opt for an ethnic approach with designs that utilise draping to make the bride look chic or the western style where the cut spells class. Several brands facilitate the process.

Through the selections it presents, Aza defines trends in Indian fashion. This wedding season, it has curated a special range to facilitate a fun and memorable shopping experience for the bride, the groom, and their families. The collection displayed in stores perfectly marries runway style with comfort, featuring labels such as Anamika Khanna, Gaurav Gupta, Manish Malhotra, Raghavendra Rathore, Sabyasachi Mukerkjee, Varun Bahl, and more. Aza offers bespoke outfits for every occasion.

Established in 1966, Roopsangam is a preferred destination for wedding sarees. With more than 30,000 sarees on display, it holds a special place in the heart of Mumbaikars for specific wedding requirements. So much so that, the name has become synonymous with the word wedding.

Shray the Store
Shray the Store is a multi-designer boutique located in Lower Parel. Its unique strategy is to bring lesser known designers to the customers to enhance each individual’s style and wardrobe with different style point of view. Abha Singhania, the owner of Shray believes that it is the perfect place for bridal trousseau shopping as it houses a vast variety of designers at a range of price points, for any event from a simple pooja to a family member’s wedding. This festive season it offers a unique mix of Indian and western wear designers.

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