Women form 48.46 per cent (as per the 2011 Census) of the largest democracy in the world. How does that translate into 11 per cent elected representatives in the Lok Sabha (as per PRS Legislative Research) and a mere 14 per cent of women in senior management positions (as per the Grant Thornton 2012 International Business Report)? We could blame patriarchy, we could debate the reservations policy, or we could do something to change the status quo.
“Work as a block, vote as a block,” suggests actress and activist Gul Panag. “Dalits vote as a block, Hindus vote as a block, Muslims vote as a block, Communists vote as a block. Why can’t women vote as a block to effect change?” The question then becomes, can women unite despite the diverse cultural, communal, regional, and religious beliefs that often define their identities? We’re skeptical on that front.
“We want women to understand the power of their vote and to use it wisely, based on how political parties respond to their issues. Women’s votes in India usually go to the party that the men in the family vote for, but the issues women face are different from those that men face. Logically, there is no reason for women to always vote with the man. The Power of 49 campaign is also a message to politicians, that women can make or break them, because in India they form the single largest voting block,” explains Vikram Grover, Vice President, Tata Global Beverages (TGB), the company branded by the popular Jaago Re campaign.
Yet, is there a party or even a single candidate with a vision to change the way things work for women in this country? The candidacy of women in the general elections has been less than 10 per cent in the past. Should more women be contesting the elections? “Women would certainly be better leaders. They are far more caring, compassionate, patient and non-violent than men,” says socio-political activist Sudheendra Kulkarni. “They have proven their capability through the one/third reservations at the Panchayat level. There are 1.5 million women representatives in local self-governing bodies. Through micro-finance and self-help organisations, they are already making a difference to their families and communities. But the shackles—family restraints as well as gender biases in political parties—need to be broken for women to play an active role in public life.”
The idealistic Jaago Re campaigns are generally followed up with practical measures. For instance, a voting campaign prior to the 2009 elections led to over six lakh voter registrations on Jaagore.com. Another Jaago Re anti-corruption campaign “Khilana band, pilana shuru”, resulted in two lakh people pledging never to bribe again. And then, there’s the famous, “Bade badlav ke liye, choti shuruvat” ad released on Women’s Day, 8 March 2013, where Shah Rukh Khan vows to list women before men in his movie credits. An oath he honoured with the Chennai Express credits. Will the Power of 49 campaign make a difference to the women of India before the upcoming general elections? As cause partner for the International Indian Film Academy (IIFA) 2013, the campaign garnered a lot of support from the stars of India’s favourite city, Bollywood.
Chances are these stars will come out to make the Power of 49 come alive, in the run up to the elections. The plans are hush-hush for now. So we’ll have to wait and watch. Or better still, apply our minds on ways to take the Power of 49 from concept to reality.
Women form 48.46% (as per the 2011 Census)of the largest democracy in the world. How does that translate into 11% elected representatives in the Lok Sabha (as per PRS Legislative Research) and a mere 14% of Indian women in senior management positions (as per the Grant Thornton 2012 International Business Report)?