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The new red carpet rules

After Hrs decodes the evolved sartorial lingo.

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The red carpet scene is relatively new to India. With an increase in social events like black tie dinners, Red Carpet awards ceremonies and charity auctions — celebrities, stylists and the media have nurtured a new found awareness when it comes to dressing up for the red carpet. It’s no longer about just a sari or a tuxedo. It’s about nurturing a new evolved aesthetic with paparazzi treating the red carpet like the biggest fashion Olympics.

Every look is analysed and dissected and God save the stylist who gets it wrong. “Red Carpet to me is about respecting tradition and following the international style. Recently I dressed up Prabhu Deva for his Australian trip. I made him wear a bandhgala but kept it very western, clean and fitted. When I am styling a star, I look into every aspect, which includes the socks and the shoes they are wearing. They may not credit my brand but they have to look wow,” says menswear specialist designer Troy Costa.

Today it’s about following the red carpet rules while injecting an Indian aesthetic. From her Anamika Khanna days, Sonam today patronises labels like Huemn by Pranav Mishra, Shehla Khan and Nikhil Thampi — each very distinctive.

“Celebrities are more aware about their entire look as opposed to just the outfit. They are not restricting themselves to just one designer; they are willing to try different designers for different occasions — be it international or upcoming designers. Translating their movie style onto the Red Carpet is also an innovation, which helps them connect with the viewers. The importance of red carpet dressing in India is only increasing hereon. Celebrities have evolved and learned from their mistakes,” says Anita Dongre.

Evolution of the Red Carpet

Designer Manish Malhotra says, “Red Carpet dressing in India has evolved, quite brilliantly through the ages. Today we are fascinated by our deeper association with our culture and heritage. A lot of celebrities are going the Indian way and are opting for saris, lehengas, anarkalis and bandhgala jackets.”

It’s true that we’ve seen the evolution in style, design, colours, cuts and drapes on the red carpet. Anita says, “When it comes to red carpet dressing, it’s no longer just about looking pretty; it’s about making a statement. A Red Carpet is used to recreate one’s image. Celebrities no longer concentrate only on the outfit, but on the overall look — hair, make-up, footwear, as most of the fashion blogs give credit to each element on this platform.”

Creative Director for Vizyon, Shradha Murarka says, “When it comes to red carpet dressing in India, it’s about going all out and making a statement. The Red Carpet helps a celebrity express a look and re-create her/his image. It is no longer about only looking pretty. Nowadays celebrities are more open to experimenting and trying out different looks. They focus not only on the outfit , but the overall detailing which is the hair, make-up and the accessories as fashion magazines media gives credit to every single element on this unique pedestal.”

What’s new
Shradha says, “Our prints like geometric shapes that are inspired from abstract sightings look extremely different and creative on the red carpet when worn with edgy accessories. ”

An anarkali is the most loved silhouette in Indian fashion and it’s Manish’s personal favourite as well. “People celebrated this trend the most when Katrina Kaif first wore my ghagra anarkali at an event. I love the long length since it is glamorous yet embodies the old world charm and can add drama to any red carpet appearance. For men it’s not just about the black tie or a tuxedo. A bandhgala jacket paired with trousers or jeans and formal shoes also makes for a great Red Carpet trend,” says Manish.

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