Vishal Gondal, Founder & CEO, GOQii Inc. shares with Shraddha Shirodkar his vision of how we might get our daily dose of news in the future
News, as it stands today, could best be described as a constant stream of noise directed towards you. The challenge, therefore, faced by many today is 'how do you differentiate between news and noise?' The future of news consumption will based on seven key trends.
1. Hyper local will stay strong
Future consumers of news will want news that is relevant to them. Needless to say, it has to be delivered to them in the fastest way possible. The Banjo app, for example, instantly organises the world's social and digital signals by way of location, giving an unparalleled level of understanding of what's happening in the world, in real time.
2. News will need to be actionable
Future consumers of news will want to know what and how they can use the news they receive, or else they will simply move on to other things.
3. Credibility of news will be more critical
With random news flowing in from all possible avenues, little thought goes into verifying its authenticity. The future could see a sort of star-based rating given to a piece of news based on its authenticity and these ratings could be generated by users. This would also mean that while citizen journalists may break out news, the credibility of that news will only go up when it is vetted by say, a top journalist or a top news agency.
4. Brands' engagement with news will gain importance
At present, we are looking at brands employing their PR machinery to send out one-way communication to the media and their consumers. However, in the future, brands will need to act like a news organisation. They will need to think about how they can create news themselves rather than reacting to news that is made of them. They will also need to incorporate a two-way communicative process while doing this.
5. Trolling will be curbed
Given how trolling has become rampant online, the future will see proper forums for having intellectual debates in the form of specialised micro networks. So, every person who is contributing to the news will be a verified and vetted source. Wael Ghonim is an Internet activist trying to do this presently with Parlio, an online destination that helps you find valuable insights on the events that matter. Prior to co-founding Parlio, Ghonim was actively involved in the Egyptian revolution in 2010–2011.
6. Digital news channels will become more popular
The future 'CNN' will not be built for television but it will be built for the Internet. VICE News is an example of that; with the kind of reporting they are doing with ISIS or the issue of Boko Haram's violence in the Lake Chad region—it is unprecedented. Their penetrative approach and super-fast delivery of news and analysis, thanks to the digital platform, makes them better than CNN.
7. P2P news will be addressed
Finally, P2P news or peer-to-peer news, spread by people themselves, can reach millions of people and potentially cause chaos. Governments typically react to such (controversial) news by shutting down communicative systems but the way forward is to employ tools and technology that can accurately detect the source of such information and allow you to make a well-informed decision. The Truemessenger app is an example of this and will hopefully lead the way in authenticating news that matters!
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