Shop for a noble cause

Sunday, 21 October 2012 - 10:42am IST | Place: Mumbai | Agency: dna

Clothes, jewellery and more at this shopping bonanza where the creme de la crème of designers and society join hands for a charitable cause.

Araaish, a day-long soiree is back with the perfect combination — shopping mixed with charity. Hosted by siblings Mana Shetty, Rahul Kadri and Isha Mehra as a tribute to their mother, the late Vipula Kadri, the exhibition is organised by Shaan and Sharmilla Khanna. Started with and aim to enable a better livelihood for the kids from Save the Children India foundation, the exhibition is a one-stop destination for all shop-a-holics to give back to the society.

“Amidst the season’s rush of organising all my events, Araaish is a breath of fresh air — a small way to give back to society and shape the prospects of these children. The ladies who attend Araaish and shop here  play a major factor in contributing towards our success,” says Sharmilla , event organiser.

“I am always excited when Araaish is around the corner. We’ve had a great run so far and I am looking forward to greater success this year. We think it’s a great philanthropic gesture on the part of everyone who has come forward to support us. It’s an emotional journey for us to work towards what our mother founded. The funds have gone a long way to secure our children’s future,” says Mana.

Leading lifestyle designers and brands such as Malini Agarwalla, Shaheen Abbas, Maheep Kapoor, Queenie Singh, Pria Kataria Puri, Save the Children India, The Oak Tree, Shray, Melange Mumbai, Namrata Shroff and Kanika Chawla have created special lines exclusively for this season.

“I am very impressed with Save the Children India’s adolescent girls programme, where the girls from the slums are learning concepts like marketing, communication and branding which helps to economically empower them,”says Maheep, who will be showcasing her diamond jewellery collection at the exhibition.

Save The Children India was founded by Mana’s mother the late Vipula Kadri in 1988, with an aim to serve children from the marginalised sections of society. Araaish is being held at The Blue Sea, Worli, on Monday October 22, from 10 am to 7 pm.

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