Meluha, The Fern has India's first Pure Room

Saturday, 9 November 2013 - 11:29am IST | Agency: DNA
Sleep better, breathe fresher, and keep the allergies at bay by checking in to the Pure Room, says Yogesh Pawar.

Ever had the luxury of breathing in a room that is 99 per cent pollution-free? If your answer is no, head straight to Mumbai’s award-winning hotel Meluha, The Fern, which has India’s first Pure Room, certified by New York based Pure Solutions.

“We have been able to create this facility only on the sixth floor where 19 rooms have been certified as Pure Rooms,” points out Sales Manager Garfield Soares of Meluha. Their clientele is mostly expats who have strong concerns about health and allergies. Guests look for facilities that are pollution-free. “It was their queries which made us go through the elaborate procedure, which was certified by New York based Pure Solutions, six months ago,” he adds.

The rooms, which vary in size, command a tariff between Rs 8,000-16,000 per day, are in demand. Looking at the positive response, Meluha now plans to turn all their 108 rooms into Pure Rooms.

What is a Pure Room? According to an official from the New York based company, “This is a patented, 7-step purification process which treats every surface, including the air, removing up to 99 per cent of pollutants to help you breathe easy and rest peacefully. Our air-purification system protects you from airborne irritants, and eliminates odours at the source, leaving the room feeling fresh and clean. The unique, hypoallergenic mattress and pillow encasements provide soft, breathable coverings for further protection. Carpets, upholstery and all other surfaces are deep cleaned and specially treated. We follow a rigorous maintenance  procedure to keep the Pure Rooms allergy-friendly.”

Meluha, The Fern, caters to a highly discerning clientele, with 75 per cent of their guests coming from the US and Europe. The hotel has received an encouraging response to their Pure Rooms, given the high degree of awareness and their guests’ prior experience with this concept, compared to their Indian counterparts. “The best night’s sleep in a long time,”  said one of their guests. Dr Nathan Swansea, an asthma and allergy doctor who was in Mumbai for a conference says, “This process provides an effective solution for those looking for a safe haven while travelling away from home. Knowing how little it takes to trigger off my own allergy, I did not want to take chances. Though the conference is in the other end of town, I realised I needed a good night’s sleep, especially with the jet-lag.”

The Diwecha family of diamond merchants booked two rooms here while attending a wedding, “I am wondering if we can get this done in our bedrooms in our Baroda bungalow,” says Bhavna Diwecha.

Every piece of luxury comes with a price tag. For the hotel too, getting the hypoallergenic label was not easy. The 99 per cent allergen-free facility includes sanitized heaters and air conditioners, which are further treated with pure tea tree oil, cleansed and sanitized soft surfaces to eliminate contaminants that trigger allergies, in-room filtration systems that remove dust particles in the air and treated surfaces that  minimise bacteria growth. “Since the process involves a lot of effort and we want to adhere to the highest standards we are not hurrying to convert all the rooms into Pure Rooms, yet” adds Soares. The Pure Room offers an enhanced experience to guests who look for a refreshing change.


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