Maximum city, maximum music

Wednesday, 13 November 2013 - 10:45am IST | Agency: dna

For the second year in a row, Sunburn will bring the experience of the popular electronic dance music fest to the city.

As the stage gets set for Sunburn Mumbai 2013, EDM fans not just from the city but even from nearby Pune, Nagpur, Baroda and other cities will descend to get a taste of the annual extravaganza held in Goa. Aptly themed ‘Party in a Concrete Jungle’, the two-day fest that will take place from November 15-16 at the Mahalaxmi Racecourse and will see a notable line-up with artistes such as Paul Van Dyk, Fedde Le Grand, Dimitri Vegas and Like Mike, Adam Beyer, Wolfpack, Lost Stories, Anish Sood and Kohra among others. “This is not a build-up to Goa, but a standalone fest for the city of Mumbai,” says Shailendra Singh, inceptor, joint-marketing director, Percept India Ltd. “The idea is to give them the same fully loaded dance and music experience at home.”

Mature market
While the acts performing vary with each city (Sunburn Bengalaru will be on November 16-17 and Goa, December 27-29), they have tried to cater to a larger audience with several different genres of music. “Mumbai is a mature market and we’ve chosen not just popular genres but a mix of house, trance and techno. There will be two stages each with a rather eclectic line-up. We also have the After Burn Stage for pure music lovers who enjoy the underground music scene combined with cutting edge visual and installation art,” he says. On the cards is the Smash the House stage by Dimitri Vegas & Like Mike — established names in the electronic music scene who are known for their energetic performances. They add, “From what we’ve seen, India is as evolved as Europe in terms of receptivity to EDM. We are super stoked to be playing at the fest. We’re going to have Wolfpack and Tom Staar on stage with us. Mumbai, brace yourselves for a power packed set!”

Great audience
Paul Van Dyk who’s no stranger to India, having performed several times in the past, is just as eager to be back here. He says, “Having performed at several music fests across the globe, Sunburn is unique in its own way. I remember performing for the earlier editions and now it has grown so much. I think today every artist wants to perform in India. The energy here is unbelievable.”

In its seventh year now, Sunburn that offers four different experiences — Sunburn festival, arena, campus and reload — hopes to grow even further. Adds Shailendra, “My dream would be for every city to have its own festival.”

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