In an endeavour to introduce travel buffs to India through the eyes of filmmakers, Lonely Planet on Thursday launched 'Filmi Escapes- Travel With The Movies', a travel guide giving you the best of both worlds.
The travel guide revisits the cities, towns, hills, beaches, lakes, waterfalls, historic forts, palaces, temples and other such locations that have been immortalised by filmmakers over the years.
The book is a travel enthusiasts dream as it not only puts together the iconic locations used by Indian filmmakers, but also lists the best places to eat, shop and see in a particular city.
It also compiles information on hotels and transport, along with interesting trivia, and anecdotes.
On the ocassion, Daniel Houghton, Chief Operating Officer, Lonely Planet, said, “Lonely Planet entered the Indian market in 2012, and has had a great and exciting year in the country with several successful guidebook series. Over the years, travelers in India have evolved seeking more informed and fascinating travel experiences. With this launch, we are hoping to tap into the most talked about and cherished topic in the country – Indian cinema. The reach of Indian cinema is phenomenal, with a great influence over many international travelers as well. With this launch and many other interesting launches in the pipeline, we hope to reach out to Indian travelers across demographics and geographies.”
Among the 20 must-see domestic destinations, cities like Delhi, Agra, Lucknow, Varanasi, Shimla, Kasauli, Udaipur, Jaisalmer, Mumbai, Goa, Gujarat and Kolkata have found their way in the book.
Another interesting feature of the book is interviews of film personalities such as Karan Johar, Mahesh Bhatt, Nargis Fakhri, and Raima Sen sharing their favourite travel spots and films.
Sesh Seshadri, director, Lonely Planet India, said, “Cinema has always proved to be a great influence on the Indian society in every manner. Movies have familiarized us with our own country, often inspiring us to travel to locations where they have been shot. As per our research, over 60% of Indian travelers are influenced by Indian cinema aspiring to travel to specific locations shown in the movies. In fact, many tourist guides across the country use filmi anecdotes of various movies to make the travel more interesting. With us celebrating the 100th year of Indian cinema this year, this seems to be the ideal time to present to India the first ever travel guide on their favourite film locations."
While launching the book, renowned filmmaker Imtiaz Ali said, “I have always loved to travel — both in personal time and in movies. I love exploring different locales and cultures. Be it Goa in Socha Na Tha, Shimla and Manali in Jab We Met, London and San Francisco in Love Aaj Kal or Delhi, Prague and Verona in Rockstar, I have always tried to bring beautiful locales, colourful cities and unique cultures to my films. Now Lonely Planet has come up with a great concept taking travel and Indian cinema to a different level altogether.”
Filmi Escapes is priced at Rs595/- and has 344 pages.
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