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Just Cavalli: Serving up Seduction

The launch of Just Cavalli's new fragrance, in Mumbai, was an elegant affair

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Nigel and Radha Smith, Harman Baweja
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Their fragrances have always known to be provocative and mischievous. Keeping up to this spirit, Just Cavalli took Mumbai's elite on an exotic sensory journey with its perfume launch at the Palladium Hotel. Exotic, sensual and fresh, the scents worked like an aphrodisiac for the glitterati and in perfect sync with the style and preference of the crème de la crème of the city. The women embraced their sensual and fun, free-spirited side while for men this fragrance was an expression of unabashed masculinity, keeping in touch with their wild side.


Just Cavalli's For Him fragrance has a sizzling note of wild pimento, a powerful symbol of virility and seduction closely followed by a sophisticated and sensual heart note of Vetiver wood that gives an
earthly and slightly smoky quality to the fragrance with the base note of smooth leather adds its rich mix of depth.


Just Cavalli's for her fragrance had a dazzling top note of Neroli, an essential oil produced from blossoms of the bitter orange tree. The fragrance is followed by a magnetic heart note of the precious
Tahitian Tiare flower. This enticing floral mix is grounded by a creamy palissander wood accord that adds power and nobility.

Speaking on the launch of Just Cavalli, Regional Managing Director Venkatesh said, "India is a strategic market and fragrances are a natural fit for Indian's. We firmly believe in COTY that the demand for fragrances is going to continue to grow. We already have 2 power brands Calvin Klein and Davidoff which are doing very well. It is now time to unleash into this market our third powerhouse with the launch of Just Cavalli fragrance for him and her, an absolute iconic male and female fragrance. We believe that this fragrance is going to be very exclusive and is going to be loved by the customers, taking the world by storm."


Speaking on the launch Nigel Smith, General Manager - India Operations for TARZ Distribution says,"We at TARZ India have a brilliant strategic partnership with COTY prestige wherein we are exclusively distributing premium high end fragrances for the highly receptive Indian market by launching fragrances that suit and  build the relevant connection with our Indian customers. COTY Prestige has already established their presence in India with their extremely well received brands like Chloe and Marc Jacobs along with Calvin Klein and Davidoff which have been clear market leaders in the category over the years.
We look forwards to unleash in this market our yet another powerhouse with the launch of Just Cavalli fragrance for him and her, an absolute iconic male and female fragrance."


The event saw celebrities like Harman Baweja, Shekhar Ravjiani, Shriya Saran, Mugdha Godse, Neetu Chandra, Arjan Bajwa, Terrence Lewis, Candice Pinto, Dipti Gujral, Rocky S, Rahul Aggarwal, Ashmit Patel, Ameet Gaurr, Basab Paul, Vikas Gulati, Ken Ghosh, Narendra Ahmed, Rashmi Nigam, Shamita Singha, Zulfi and Sheena Sayed, Asif Azim, Krishika Lulla, Jatin Kambani, Maheka Mirpuri, Gautam and Krisha Ghanasingh, Sanya Shaikh, Remu and Naaz Zaveri, Aarti and Kailash Surendranath, Nisha Jamval, Kishen Mulchandani, Sanjay Puri with his wife and many more.

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