Indian with a contemporary twist

Launching four new fragrances — All Good Scents — has released their latest collection, Eternal Garden, that features popular Indian notes with a modern twist. Rajiv Sheth, the face behind the brand, explains why they worked with ingredients such as rose, musk, jasmine and vetiver for this range. “We wanted a collection featuring Indian yet contemporary notes that would be liked by people here. Of the four types — Jasmine and Musk are more evening wear, while Vetiver and Rose are for day use. Rose and jasmine have been longtime favourite scents with Indian women. This is All Good Scents version which has an international appeal,” he says.

The brand has tied up with artist and designer Krsnaa Mehta who has added his design aesthetic to the packaging of these fragrances. “We discussed the characteristics of each fragrance before the design was finalised. We have purposely carried the garden theme on the bottle design as well as outer packaging,” adds Rajiv, who hopes these will appeal to the younger generation. And the products are not just for women, but men too. For example, Vetiver which is a very fresh fragrance for men is liked by women too.