Over the years, the anti-ageing market has rapidly expanded with a vast number of brands launching their own products for skin and body care. However, it’s not just our skin that gives our age away. Your mane too could be adding years to your appearance. Studies show that not only does are hair grey as we grow older, but it also turns more brittle and fragile. The strands become thinner and more unruly. As a result, anti-ageing hair-care products have increased with brands such as L’Oréal, Pantene and Nexxus addressing signs of ageing hair.
While some claim to improve volume or smooth out tresses, others claim to tame those greys and prevent breakage. But do these really work or are they another marketing gimmick?
Nourish the strands
Aakriti Kochar, beauty & make-up expert, Oriflame India says one could use these products when we first see the signs of ageing at around 35–40 years. “The hair needs supplementary nourishment provided by special products.
Protein-rich shampoos and conditioners help strengthen the hair from the root to tips. These help make limp and dull hair, thick and shinier. Oriflame offers HairX Anti Ageing Shampoo and Conditioner range which is specially formulated for mature hair to prevent grey hair and brittleness,” she says. Like anti-ageing skin products, anti-ageing hair products are also rich in anti-oxidants to fight against the toxins and prevent hair ageing.
Check your hair routine
With ageing, loss of hair in terms of baldness in the front part of the head and greying of the locks is common says Dr Shefali Trasi Nerurkar, MD Skin, Trasi Clinic. “Post 30 one needs to be careful and include more proteins in their diet as this is required for hair growth. Medicated products containing peptides can help strengthen the roots. Also, those with a family history of baldness need to be more careful,” she says adding, “Stick to a good shampoo and conditioner that suits your hair. Avoid treatments like straightening, perming and colouring as much as possible. Further, get regular trims to avoid split ends.”