Young, sexy and adventurousâ€"three words define Guess and Gc watches. JoHn Marcheschi, International Brand President of Sequel AG talks to Rama Sreekant about smart luxury.
Established as a denim company in 1981, by Marcianos, Guess has grown into a global lifestyle brand with a full range of apparel and accessories and 1,210 stores in over 80 countries. Guess Watches launched its watch collection in 1983 with a line of men’s and women’s fashion timepieces.
John Marcheschi, International Brand President of Sequel AG was in the city to unveil the bestselling range of Guess and Gc Watches, with India partners Aftab Patel, MD of AP Group and Ivana Perovic, CEO AP Group. “We are a fashion company in the watch business,” says John. With varied experience, ranging from chic outwear to boots and everything in between, Gc watches are the perfect combination of luxury, sophistication, youth and adventure. John believes India is the right market for Guess and Gc Watches. “Smart luxury is India”, he says. Quality, styling, attention to detail and great pricing is how they pamper the Indian market.
Guess’ bestselling watches in India include the crocodile-inspired Croco Glam, the Mini Phantom, the crystal-studded Viva, the hot-selling animal-print Fierce and Tiesto (in collaboration with DJ Tiesto). True to its tagline ‘Smart Luxury’, Gc a Swiss-made watch brand, combines fine Swiss quality with striking European design. Each timepiece is unique, crafted with precision and is a pure statement of glamour. Bestselling watches include the luxury sport watch Gc Driver Chic, the beautiful Gc Femme and the elegant Gc Mini Chic. “Boyfriend watches are trending right now. Huge, oversized watches that make an elegant statement is what women love wearing,” says John, who feels interpreting how trends fit the customers’ need is an important aspect of business.
In John’s opinion, the retail sector in India is yet to develop. Department stores have not advanced enough to be luxury and uber luxury stores. “For instance, in the US, we have a Nordstorm, Macys, Kohls, Sears and then Walmart,” he points out the absence of these levels in India.
With the fashion world bursting at the seams, sales are northbound in Asia, South America, the Middle East, Eastern Europe and the Russian markets, for the Guess and Gc line of watches.
“Our sales in Greece are up by seven per cent,” adds John. Never limited in style choices, all John hopes for is, “You should be able to tell a Guess watch from across the street. That’s a Guess girl!”
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