For Bangalore, by Bangalore

Thursday, 17 January 2013 - 2:27pm IST | Agency: dna

Fashion and image consultant Prasad Bidapa gives our city a fashion event that is as local as it can get, featuring designers and brands who are proud of their 080 addresses.

You know Manish Malhotra. You know Rocky S. But do you know who Shalini Subramanian or Saunak Sen is? They are fashion designers, working right here in the city and trying to make a difference as far as Bangalore’s fashion identity is concerned. And starting today, they and few more designers are going to be making a point — Bangalore can be in the middle of a fashion revolution after all.

Stylist, fashion and image consultant or choreographer — call him what you will, but Prasad Bidapa has been part of the action for a while and now he’s all set to pay a homage to the city and its fashion fraternity with the Prasad Bidapa Fashion Week. “It has been a longstanding dream of mine to present Bangalore designers and brands on a platform that could become an event that celebrates the talent and diversity of our designers. Bangalore designers need to make their presence felt on a national and international level and PBFW will make every effort to present our designers in that perfect light,” says Bidapa, of the event.

According to him, after Delhi and Mumbai, Kolkata became a very important centre in fashion. “It was relatively upsetting, considering how Bangalore has always been known for its vivid interest and high sense of what is and can be ‘fashion’. So after years of mulling it over, it’s Bangalore’s turn to make the same statement and ensure that our designers take centrestage,” he adds.

The fashion week will feature a host of designers including Nimirta Lalwani, Runa Ray, Sanchita Ajjampur, Jason and Anshu, Anjali Sharma, Shoba Nickham, Saunak Sen’s House of Three, Sneha Satyaprakash, Namrata G, Rony Dutta, Pallavi Foley, Amanda Bachalli, Shalini Subramanian, Seema Malhotra, Manish Saksena, Deepika Govind, Lokessh Ahuja, Anu and Susan, Ritu Pande and Raj Shroff. “I am showcasing my Spring-Summer 2013 collection that I recently showed at Wills India Fashion Week in Delhi.

Staying true to the monochromes, I am focussing on a chic and plain look in mulmul and cotton. I generally design only for women, but I’ve also added a few special pieces for men, especially for this fashion week. They stay true to the look of the rest of the collection too,” shares Raj Shroff.

“My collection will be a sequel to my Ode to Sindh collection and I’ve decided to call it Sindh Contemporary. Staying true to the soul of Sindh, this collection will be in white and will focus on chiffons and georgettes for women and linen and khadi for the men,” explains Namrata G.

Nimirta Lalwani is also excited about her Spring-Summer 2013, where she will focus on the silhouette she loves the most — the evening gown. “I am staying minimal and trying to bring in classical elements. I’ve experimented with colour blocking, different kinds of layering and laser cutting and have ensured that I play with different kinds of fabric,” Nimirta concludes.


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