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Fashion soiree awaits Dubai

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Franca Sozzani
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The world's foremost fashion legends will once again celebrate the newest trends in fashion at the 2nd Vogue Fashion Dubai Experience to be held at The Dubai Mall, home to the largest collection of high-end brands under one roof.

The flagship fashion event of Emaar Properties, organised in partnership with Vogue Italia, which catapulted Dubai into the league of global fashion capitals in its inaugural edition, will be held this year over an extended three days from today to November 1.

An unparalleled showcase of the world's most fashion-forward designers in the Middle East region, the 2nd Vogue Fashion Dubai Experience promises much more excitement this year, with exclusive in-store activation by the 300 plus participating outlets, live music and lifestyle activities.

A high point of the event will be its focus on serving as a platform for emerging fashion talent from across the world, with Vogue Italia and BySymphony.com scouting 20 emerging designers, who will show their works from throughout Vogue Fashion Dubai Experience. Eight established international talents, selected by Vogue Italia, will also display their newest collections during the event.

Abdulla Lahej, Group Chief Executive Officer, Emaar Properties PJSC, said, "This year, we are expanding its scope to make it one of the world's foremost luxury fashion and lifestyle events. It will drive creative dialogue, encourage more young fashion designers to make their mark internationally and further establish Dubai and The Dubai Mall's credentials as the must-visit destination for fashion retail."

Franca Sozzani, Editor in Chief of Vogue Italia, said, "We are extremely excited about the 2nd Vogue Fashion Dubai Experience. Last year was a huge success in terms of attendees, talents, and funds that were raised. The Dubai Mall is a Fashion World. Vogue Italia is the Fashion Magazine. To make an event together means to welcome all the people who love fashion, and also to give an opportunity to young talents to show their creativity."

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