Everstone invests INR 100 crore in Ritu Kumar

Thursday, 3 April 2014 - 7:05am IST Updated: Wednesday, 2 April 2014 - 6:17pm IST | Place: Mumbai | Agency: dna

One of India's oldest and foremost design houses today "Ritu Kumar" saw an investment of Rs 100 crore from Everstone, a leading India and South East Asia private equity and real estate investor. This association would greatly enhance the reach of the "Ritu Kumar" collections and also would help in increasing the network of the "Ritu Kumar LABEL" line (the pret brand).

Established in 1969, Ritu Kumar is one of India's leading fashion house catering to a wide range of women's clothing including bridal, formal and western wear. For over four decades, the Ritu Kumar brand has symbolized premium Indian couture, with innovative designs that incorporate high quality traditional hand-crafted textiles and embroidery. The brand is recognised globally and has been a pioneer to showcase Indian craft and heritage to the world. Ritu has recently opened a store in Dubai.

Ritu Kumar, Founder and Director, Ritu Kumar, shares, "The modern professional approach of any enterprise is to collaborate with companies such as Everstone, who bring to the table, expertise and financial commitment to help in the growth of the brand. I believe that the association would greatly enhance the reach of the "Ritu Kumar" classical collection, known for its traditional quality. Also, equally relevant would be its role in increasing visibility of the "Ritu Kumar Label line", with its organically created innovative collections, bridging the gap between an Indian and international consumer base, of an increasingly younger world."

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