Twitter
Advertisement

Dapper buzz: New Store alert

Designer Kunal Rawal gives a sneak peek into his new atelier in the artisanal Kala Ghoda

Latest News
article-main
Kunal Rawal, A view of the store in Kala Ghoda
FacebookTwitterWhatsappLinkedin

A fusion of heritage with industrial and glamourous grunge, gives Kunal Rawal’s new flagship store a new dimension, which resonates with the aesthetic of his menswear label. Minimal, classic, unhurried and yet forward-thinking.

“The brand’s contemporary take on tradition is well visible in the store, we’ve retained the elements while adding our brand elements to it,” says Kunal. 

One’s keen to ask him that Kala Ghoda is steeped in history, heritage and the arts and how does that reflect in the curated pieces for the stores and also the way they’ve been showcased inside the store. 

“Efforts to reinstate the original glory of the address are reflected in elements such as grey walls, the teakwood flooring. As my label traverses both ends of the city, men can look forward to a new signature collection of festive wear with an anti-trend approach and multi-functional designs, which include stripes, tone-on-tone thread work and styles that can be uniquely interpreted, adapted and expressed individually by way of style exploration. The brand is also known for it’s playful take on menswear, we’ve worked on displaying the clothes in an interesting way, on motorised racks which allows for the space below to be freed. Wine is one of the brand colours and one can see it well incorporated in the store interiors,” shares Kunal. 

With this flagship store opening, the menswear specialist label (often seen on the who’s who of Bollywood) has entered a key phase. One’s wont to ask him how much has the house of KR evolved and most importantly, what has changed and what has remained the same. “The aesthetic, inspiration and thought process remains the same. Functionality has always been an important aspect for us. When people are buying luxury they should be able to wear it in multiple ways, we always have multifunctional design elements in our outfits. We’re challenging the thought of contemporary occasion wear with outfits that can be worn for multiple functions,” he quips.

Find your daily dose of news & explainers in your WhatsApp. Stay updated, Stay informed-  Follow DNA on WhatsApp.
Advertisement

Live tv

Advertisement
Advertisement