International fashion designer Paul Smith has lent his touch to a chair for the Big Chair Project by British Chef and restaurateur Jamie Oliver’s charity enterprise to mark the 10th anniversary of Fifteen restaurant. The project brings together some of the top names in fashion, art and design, including Tracey Emin, Paul Smith and Sarah Burton. Commenting on his chair, Paul said, “I’ve been a bit naughty, because on the front side of the chair it is full of cakes and all those delicious things that are bad for you! Then on the back of the chair it’s full of healthy stuff — lots of fruit, vegetables and lettuce! It’s both sides of the coin really, the bad side and the good side.”
Each of these unique designs will be auctioned to raise money for the Better Food Foundation, which receives all profits to empower young people by training them for careers in the restaurant industry. The auction will close at an event this month, after a mix of online and live bidding. “It’s exciting to think that we have been helping to inspire, educate and empower young people for 10 years now,” said Jamie Oliver about the project. “I’m truly humbled to have such a brilliantly talented group of people from the fashion and art world to help on this project to raise money and help us mark the occasion,” he added.