Barbie's ad now features a boy for the first time, thanks to Moschino

Mattel is featuring a boy in its Barbie ads for the very first time in the company's collaboration with Moschino.

In the commercial posted on Moschino's YouTube page on October 30, a mohawked blond boy plays with the Moschino doll along with two other girls.

"Moschino Barbie so fierce!" the little guy enthusiastically tells the camera before assisting his doll with her chic accessories and handling her incoming calls.

"She's the girl who has it all. Nothing can stop her. Please hold while she takes this call," the ad's lyrics go in between the boy's appearances. 

Before you start applauding Mattel's new move, keep in mind that there is more to this story.

The boy is supposed to be a childhood version of Moschino creative director Jeremy Scott. Scott was calling the shots for the commercial, not Mattel, reports BBC.

In a statement Scott said, "When I dreamt up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up," he wrote. "Barbie was more than a toy, she was a muse for me."

In their statement to BBC, Mattel adds: "This video parodies iconic Barbie commercials from the 1980's starring a young Jeremy Scott lookalike. The video celebrates how boys and girls alike play with Barbie—it's all about self-expression, fashion, imagination and storytelling."

A groundbreaking move by Moschino, not Mattel.

(With agency inputs)