Arrow is bringing back two big eras of fashion-"The Roaring Twenties" and the "Dandy Fifties" with a contemporary twist. The collection has a lot of color blocking, geometric influence, minimalistic graphic patterns, integrated clean lines and layered silhouettes.
A press release quoting the CEO Heritage Brands, Venkataramani, at Arvind Brands said "Arrow believes in bringing the best to its customers and we are happy to launch the AW collection in Kerala. Kerala has always been a very good market for Arrow".
Arrow Sport, Formals and UVTT finish informal line that protects the wearer from harmful Ultraviolet rays. A range of woman's wear has also been launched.
The brand is expecting a 30 to 40% growth in its business in Kerala this fiscal. About 70% of its sales come from major multi brand outlets.
Presently there are 70 outlets across Kerala and there are plans for another three in the state this year.
During Onam, the brand was expecting a sales target of about Rs eight crore this year against Rs four crore last year.