Amazon India is official title sponsor for India Fashion Week

Fashion Design Council of India (FDCI) has partnered with online store Amazon for the upcoming edition of India Fashion Week, which begins from March 25. Amazon has replaced the previous sponsor Wills Lifestyle, which worked with FDCI for nine years.

"FDCI has had two very warm associations, one for six and another for nine years. We have very close relationships with them so we were always looking for someone, who could fit the bill. We are looking forward to working with Amazon. Amazon is not a small player," Sunil Sethi, president of FDCI said.

The five-day fashion extravaganza is scheduled to take place at the Pragati Maidan, New Delhi.

"We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion Week," said Vikas Purohit, Head, Fashion, Amazon India.

The organisers are in talks to live stream the fashion week on Amazon website.