All you need to know about Gucci's Spring Summer 19 campaign

Viewing every Gucci campaign is a sort of meditative process, an exercise in trying to tune into the shifts that are flowing through Alessandro Michele’s sensibilities. 

Always mixing the alchemical with the ephemeral, the mixologist offers something unique, original and out of the ordinary season after season. Bringing together worlds of fashion, cinema and the arts, which results in a glittery fury of visually-arresting imagery. It’s hard to erase brand’s Fall Winter 17 and Cruise 2019 campaigns from one’s mind as Michele let his freak flag fly high — clashing sublime with ridiculous, sci-fi with poetry, mundane with avant-garde. 

For Spring/Summer 2019 campaign, the maverick minstrel transports us back to the era of old Hollywood glamour, red carpet shenanigans and the age of excess. The cinematic images realised in vintage film formats conjure a soul-searing vision of unabashed decadence. The luxury house draws inspiration from musicals set in the ’40s and ’50s, like Cover Girl (1944), An American in Paris (1951) and Singin’ in the Rain (1952). 

Cruise 2019

Fall Winter 17

Models reinterpret choreographed dance scenes while clad in an array of taffeta dresses and tulle numbers embellished with sequins and fringes. Characters of the campaign also appear in a series of videos where they are interviewed on the red carpet at an imaginary premiere of Gucci’s musical. They are quizzed about themselves and their outfits as they make their way into the screening. What’s not to love!