All about colour-changing make-up products

A green lipcolour that turns pink in seconds. A nail polish that goes from pink to purple, blushes that adapt your skin’s pH level. Colour changing make-up products alter shade due to moisture content or body heat. The market has recently been flooded with  such items, but are they worth purchasing?

Give a distinct colour

Renuka Pillai, Celebrity make-up artist, Avon India, explains colour changing make-up products have been in the market since the 90s and the trend is making a comeback after having lost its sheen in the past few years. “Presently, such products are being recreated by brands and are more popular abroad but the trend will soon catch up in India, owing mostly to its ‘magical’ factor of changing colour. Different products would have different formulation. However, the one that Avon has under Simply Pretty is designed to change colour according to the pH level of the skin when applied — lips, cheeks — when they are exposed to moisture. They tend to give a slightly distinct colour on different people due to the difference in pH from person to person and how it looks in contrast to different skin tones. For this trend, it would be wise to carefully try and see how the colour favours each skin tone,” she says.

Suits young women

Clint Fernandes, make-up expert says these products are more suited for a younger crowd. “I don’t see this for technical application of make-up for television of fashion. You never know what colour will come out and if it will suit you. In the professional environment, you have to be sure about colours,” he says adding, “Kids would be fascinated by the colour changing factor. It is not practical though. I remember my cousin sister having it as a child, but the lipstick was rather waxy in texture and not creamy like regular lipsticks. The colour changing polish though might work better as you know what shade to expect.”

Only used once or twice

This is a rather gimmicky product, that you can use just once or twice feels Vipul Bhagat, make-up artist. “This will work with the college-going crowd. Brands need to keep reinventing themselves and launching something new so they create such products but some may like it, some may not. Also, there is the risk factor as it changes according to your body temperature and so it gets hard to find the right product.”