Lifestyle
From new anti-oxidant ingredients to Q10, a powerful enzyme...well-known brands are reinventing skincare through new technologies, for a younger and better-looking skin
Updated : Feb 16, 2015, 11:50 AM IST
CLARINS: ULTRA PROTECTION
From the house of Clarins, comes a product titled UV Plus. But don’t let the name fool you. Behind it is the guarantee of a Clarins product that it sets out to deliver on its promise. The UV Plus Anti-Pollution is a plant-powered multi-protection formula devised to preserve the beauty of all ‘Asian’ women, since Asians are most prone to the harmful UVA and UVB of a tropical sun.
In a study done on the product with Asian women, there was a marked improvement in skin quality in just eight days in terms of skin colour, vis a vis less tanning, brighter skin and less yellow skin. The texture test reported a more refined skin surface—healthier and evenly toned. Reports say, 93% of women find it to be the best invisible protective shield for their skin.
So what are the ingredients that go into this remarkable new product?
NIVEA: THE Q10 PEARLS OF WISDOM
The name needs no introduction in India, as it does worldwide. Skincare experts from the brand having spent 15 years of research have now created an anti-wrinkle face-care range containing the
Q10 ingredient.
What is Q10?
Scientists say it’s a powerful enzyme that is present in the cells of our body to procure energy. As the epidermis is most prone to environmental and other stress with internal processes kicking in, Q10 is the antidote to this. Ageing skin, however, needs help from the outside since a lot of the natural enzyme is depleted. Here’s where the Q10 Plus comes to the rescue in the form of Nivea Q10 Plus Serum Pearls.
Scientific research has proved that if a skincare product with Q10 could replenish the levels of Q10 within the skin, a study concluded that the application of Nivea Q10 Plus twice daily for two weeks saw a significant increase in the amount of Q10 in the skin.
ARTDECO: SKIN IS IN
Caviar is king at the ArtDeco house with their collection, The Caviar Performance. Positioned as luxury skincare at affordable prices, it combines caviar with high-tech anti-aging components.
Minerals and Natural Care
The Pure Mineral Care collection is in the middle price range, with precious minerals and products. The Skin Yoga collection is based on natural ingredients and is positioned at entry-level-skincare line.