‘My clients learnt and grew with me’: Designer Varun Bahl

Distilling the timeless essence of Art Nouveau into his modern day silhouettes, he’s time and again seduced his clients with his vintage stories. Think neoclassical motifs, moody pastels and seamlessly draped and intricately embellished ensembles. Couturier Varun Bahl caught up with After Hrs as he opens his new store in Fort this week. Over to him...  

How is the Mumbai client different from the Delhi client?

Delhi and Mumbai are both key markets for us and for luxury fashion in general. Delhi is the city of power and opulence, while Mumbai is the film city more exposed to international influences. For example, an embellished sari has higher chances of getting picked up in Delhi than in Mumbai, while Mumbai clients will ask for more subtle jackets and interesting silhouettes. As someone who tries to balance craft, opulence, and innovation, I hope my Mumbai clients will find my offerings refreshing and interesting. 

You’ve been a pioneer in terms of putting taboo hues like black and ivory on the bridal map. How much has that design approach impacted the buyers’ sensibilities?

I think it goes both ways. In some respect, I believe my clients learnt and grew with me. But on the flip side, I also learned from them. And it’s not just restricted to colours. Making lehengas lighter and easier to wear may not sound like a wise decision from a designer of wedding haute couture, but I have happy brides to prove that it worked out. This is what I try to do.