Having established his name across Europe, Dubai and the Far East, desi designer Amit GT is back “home” anxious to open his first store in Gurgaon next month, followed by more stores in New Delhi and Mumbai. “I had shown my collection mostly in Paris, Milan and other European cities and not often in India (except for the Delhi fashion week) as Europe attracts buyers, media and industry stalwarts from across the globe.
We always planned on promoting the brand globally, so it made sense to show at a place which is a melting pot for the who’s who of fashion,” explains the designer, adding, “India is no more a stranger to global luxury today and now has a large disposable income to consume such fashion. It is actually the best time to do luxury in India.” Despite his Indian roots, Amit refers to himself as culture-agnostic, saying that he prefers to incorporate inspiration from different cultures.
His designs have been flaunted by a number of Hollywood beauties in the last few months such as actors Eva Longoria, Whitney Cummings, Alicia Minshew and Kate Mansi as well as Daisy Fuentes. Recently Zookeeper actor Rosario Dawson, wore an animal print dress designed by Amit, for a magazine spread.
And it’s not just the West, but Bolly babes like Jacqueline Fernandez, Shazahn Padamsee and Shahana Goswami too have worn his designs. “Actors Sonam Kapoor and Kangana Ranaut carry off dresses really well. They’d look great in A-line knee-length dresses,” he adds.
Amit is also currently prepping for his show next month at the Vienna Fashion Week. About breaking into the international scene, he says, “It was not a piece of cake.” And will we see him in the Indian fashion weeks sometime soon? “India does a pretty good job in terms of organising fashion weeks. The biggest difference is the number of buyers who attend these in the fashion capitals of the world, which is much higher than the numbers here. But that will only change once India becomes a fashion capital,” says Amit.