Globally renowned prize-winning author Haruki Murakami is using Youtube as a platform to promote his latest release 1Q84 and the Internet is swarming with tutorials on how to create a trailer for one’s book — not to be left behind, the Indian Literati is taking to this trend like fish to water.
Ashwin Sanghi, author of the best-selling novel Chanakya’s Chant has made book trailers prior to the release of each of his three books. “As a first-time author who was self-publishing his first book, I thought the easiest way to create a buzz about my book was through social media websites. The trailer of my first book was a very simple one made by me, the popularity of the first two books led to an increased budget for the trailer of my third book The Krishna Key, which has been made by professionals.”
Amish Tripathi, of the Shiva trilogy fame caught audience attention with the theatrical trailer of his second book The Secret of the Nagas. “The marketing idea should be in sync with the overall business objective. For the promotion of my second book we were targeting audiences that enjoy a good narrative but don’t necessarily visit bookstores. Thus the idea of a theatrical trailer emerged,” he quips. Ashwin opines that, “The instantaneous feedback provided by social media websites is a great leverage as it is much easier to sell a product to an audience that is aware of your work.”
“Where you run the trailer is an important factor when trying to appease your target audience. I am open to making an unusual trailer that captures the essence of my book for my next release” says Anuja Chauhan, of The Zoya Factor and Battle for Bittora fame.