Kate Winslet is the new face of US knitwear brand St. John

Kate Winslet has been named the new face of American knitwear brand St. John and will be seen in their autumn advertising campaign.

The 35-year-old Titanic actress, who is following in the footsteps of a number of big names, including Angelina Jolie, Gisele Bundchen and Karen Elson, to become the latest ambassador for the brand, said that she was ‘excited’ about her latest project.

"The St John collection is effortless and chic, and I think speaks to how real women live and dress today. I am excited to collaborate with George [Sharp] and work with St John," Contactmusic quoted her as saying.

Creative director George said Winslet ‘captures the style’ of the brand's targeted female audience.

"She embodies the modern sensibility of St John, she is contemporary and authentically captures the style of the St John woman," he said.