To meet the target, the party has carefully re-structured its campaign.
With the anti-incumbency threat looming large, the BJP is clinging to defencive tactics as they go out to campaign for the assembly elections scheduled in Rajasthan on December 7. To eliminate any risk, the ruling party is building its campaign around its ‘lotus’ symbol. Instead of promoting the candidates, the BJP will promote its election symbol and for this, the BJP has already started working at social media and organisational level. The party’s new mantra is- “Election symbol kamal is contesting the assembly election on all the 200 assembly seats”.
If history is anything to go by then the state has a tradition of having a new government every five years and during the assembly elections it is the anti-incumbency factor that plays a role in getting a new government in power. Both BJP and Congress have been at the receiving end. This time around, the BJP is desperate to turn the tables and script a new chapter in Rajasthan’s political history. To meet the target, the party has carefully re-structured its campaign.
The slogan ‘Harmara Vote Kamla Ko’ (Our Vote To Kamal) campaign on the social media platform is already being popularised vigorously. The intention is to pose ‘kamal ka phool’ as the candidate of all the 200 assembly constituencies of the state. Last month, BJP national president Amit Shah had visited all the seven divisions across the state and addressed the party workers and it was then that he asked the party workers to promote the lotus flower. During the conferences, Shah made it clear that the upcoming election is not the election of the chief minister, the legislator or the minister, but BJP’s election. He added that all the workers must go to the electoral field with lotus in mind and picture of ‘Bharat Mata’ in heart. The process of nomination of candidates will start in the second week of November and it is being speculate that BJP will not hand over tickets to 50 per cent of the current legislators. In such a scenario, the BJP will ask for votes in the name of the party instead of cashing in on the names of the new candidates.
Ready To Defy Odds
If history is anything to go by then the state has a tradition of having a new government every five years and during the assembly elections it is the anti-incumbency factor that plays a role in getting a new government in power. Both BJP and Congress have been at the receiving end. This time around, the BJP is desperate to turn the tables.
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