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Farmers’ stir hits Saras Gold milk sale in Rajasthan

Farmers in Rajasthan are supporting the nationwide agitation that kicked off four days back.

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The ongoing farmer agitation has hit the Jaipur Dairy were it hurts the most. It has been forced to stop the production of its much popular “Gold” milk sold under the brand name of Saras. The Gold milk has high fat content and is a premium offering from Saras. The move was taken in view of the reduced milk collection due to the ongoing stir in state. 

Farmers in Rajasthan are supporting the nationwide agitation that kicked off four days back. The protest has gained momentum in rural areas as a result of which Jaipur Dairy tankers were halted by dairy farmers at various places. 
Currently, milk in blue packing is available for the consumers. However, many consumers are complaining of shortage of milk in the city even though dairy officials deny an shortfall.

Sources inform that if the agitation continues for few more days, there may be shortage of curd  and butter milk. These products are made from gold milk and this will hurt the production of these products as well.

Jaipur dairy chairman Om Poonia claimed that the production will begin as soon as the milk collection increases,

“Gold milk production has been temporarily stopped, If the situation improves, we will start it again,” informed Poonia speaking to dna.

The collection of milk has dropped significantly over the past few days, Jaipur dairy’s daily collection is about 10 lakh litres and is merely getting about 4 lakh litres. Over the last few days, milk has been spilled on streets in rural areas like Renwal, Kaladera and Chomu.

Curd to be dearer

If the agitation continues for few more days, there may be shortage of curd  and butter milk. These products are made from gold milk and this will hurt the production of these products as well.

 

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