The second day of Insight will have performances by IIMA’s music club and a special guest performance by an IIMA alumnus, Gaurav Dagaonkar.
The market research fair of the Indian Institute of Management, Ahmedabad (IIMA), Insight 2009, began on Saturday with a series of events and competitions featuring students of the top business schools from across India. The event is, for the first time, being held over two days.
One of the events on Saturday, Innovate, organised by GSPC, tested the innovation and imagination of the participating teams. The tasks assigned to the participants included the creation of a print advertisement campaign; comparisons of television advertisements of particular brands over time, to analyse the shifts in marketing strategy; and presentations for the launch of a product or service that is new in India. M Sathiyanarayanan and Yukti Bhanuka from the Indian Institute of Foreign Trade, Delhi won the event. Bibek Banerjee, a professor at IIMA, was the judge for Innovate.
Meanwhile, Mediavest Worldwide conducted a competition titled ‘Create, Play, Win’, which consisted of three rounds - Ad Mad, Ad Connoisseur and Ad Quotient. In Ad Mad, the participants had to create a 60-second advertisement for an mp3 player.
Ad Connoisseur involved displaying different advertisements and marketing campaigns that were rated by the participating teams. The same was rated by a jury and the team with the rating closest to that of the jury was awarded the maximum points. Ad Quotient was a quiz based on the theme of advertisements.
Alok Bhatt, a participant from the winning team from the Institute of Management Technology, Ghaziabad, said, “‘We understand the various techniques that go into creating an ad campaign, targeting our consumers as well as understanding their behaviour when we ourselves had to create one.”
Apart from these, there was a simulation game conducted by State Bank of India called ‘SBI Banko’, wherein teams competed against each other to set up and operate banks across a region. The participants found themselves subject to different economic conditions, and their decision-making abilities were tested to the fullest. The game was designed specifically for the event by the students of IIMA in the weeks leading up to
Insight 2009.
On second day of the event, there will be the Insight Mela at the old campus grounds from 10 am to 10 pm.
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