Designers showcase cotton as a stylish fabric

NEW DELHI: Normally cotton is considered a dull fabric, but designers Namrata Joshipura and Payal Jain showcased it as a stylish, versatile and a natural fabric through their line at a fashion show here.

Cotton Council International (CCI) conducted the 'Cool with Cotton' initiative on Thursday to generate awareness about the benefits of cotton and communicated its importance as a natural fabric.

"The purpose of this campaign is to reacquaint people with cotton by creating awareness about its uses and benefits. We plan to take this campaign forward in the coming year with more exciting and educational events on the various benefits and uses of cotton," said CCI's South Asia representative Ashish Dhir.

The evening saw soft cotton dresses; floral appliqué summer jackets skirts, long dresses in vibrant colour palette like pink, green, yellow and blue.

Jain's collection was the modern interpretation of fashion using traditional themes and had the synthesis of old and new, traditional and modern, rustic and contemporary wear.

Speaking at the show Jain said: "Though cotton is perceived as a summer fabric, it is truly a fabric for all seasons. I prefer cotton since it can be easily blended with other fabrics and is truly versatile."

Joshipura's line had modern silhouettes with rich detailing in it and according to her she had used the fabric for designing fashion ensembles suitable for day as well as evening wear.