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Picsquare, a startup by two IIT Bombay grads, brings family albums to the web. It is a dotcom that hopes to make money from pictures.

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Picsquare, a startup by two IIT Bombay grads, brings family albums to the web
 
BANGALORE: It is a dotcom that hopes to make money from pictures.
 
Banking on the sentiments of Indians who hold family albums very dear, two techies, both graduates from IIT Bombay, have launched Picsquare, a website which will print and deliver digital photos posted on it anywhere in the country.
 
But what is unique in this venture? Manish Agrawal (26) found that Indians in the US had a tiring time sharing happy moments immediately with their parents and friends back home, many of whom preferred holding prints in their hand than seeing a digital image on a computer screen.
 
One can order photo prints and also get it customised as greeting cards and delivered to any address in the country. It (picsquare.com) has a library of over 57,000 images, which the user community has posted since it launched in December last.
 
“Now people can order and forget. We are building our venture as a medium that connects people,” Manish Agrawal, who passed out of IIT-B in 2002, told DNA.
 
Agrawal, a Masters in mechanical engineering, teamed up with Kartik Jain (24), a chemical engineer, to build the tech startup and invested their savings in the venture. It is now being incubated by the Bangalore chapter of The Indus Entrepreneurs (TiE.
 
Both Agrawal and Jain resigned from corporate jobs to start the venture.
 
Picsquare was selected from among 10 contestants in the TiE entrepreneurship acceleration programme (EAP) that aims to foster businesses by a creating an ecosystem similar to the Silicon Valley.
 
The founders say that the venture is already cash positive and have got angel funding.
 
“We initially started with a US centric model, but India is sure to emerge as a potential market for us. We are seeing people within India using our service,” Agrawal said.
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