Zee Entertainment is the new title sponsor for the Jaipur Literature Festival, which will be held from January 17-21. The world’s largest free literary festival will now be known as the ‘Zee Jaipur Literature Festival’. Pulitzer winner Jhumpa Lahiri and Nobel laureates Amartya Sen and Harold Varmus will be among the attendees.
“Literature, as they rightly say, preserves our cultural ideals, customs and morals. Zee has been the cultural ambassador of our nation to the rest of the world for over two decades. Our traditions and rich culture, weaved into our content, reaches over 700+ million viewers across the globe. Our brand positioning — Vasudhaiva Kutumbakam (the world is my family), resonates this effort of ours, to unify the diverse cultures and traditions across the world into one family. Celebrating this legacy further, we are extremely proud to associate with Jaipur Literature Festival,” Subhash Chandra, chairman, Zee Entertainment Enterprises Ltd, said.
“This association further strengthens our endeavour in creating compelling and engaging storytelling for our viewers,” Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd, said.
“Zee Entertainment’s support will allow us to keep the festival open to all, whilst bringing a wealth of worldclass talent to Jaipur each year,” said festival producer Sanjoy K Roy.